# mantras.gr

> **mantras.gr** is the first C2B (consumer-to-business) used-car sealed-bid auction platform in Greece. A private seller lists their vehicle once; vetted dealers submit blind, single-round bids for fifteen days; the seller picks the best offer — or walks away. Launching summer 2026 in Athens, with Thessaloniki to follow shortly after.

The site has three pages: a chooser at `/` that asks the visitor whether they are a dealer or a private seller, plus two audience-specific landings at `/merchant` (for professional used-car dealers) and `/seller` (for private individuals selling their car). Visitors are remembered via localStorage and routed to their chosen page on return visits. The `/` chooser can be re-shown via `/?choose=1`.

The seller is the scarce side of the marketplace, so the auction puts them in the power seat: dealers compete, the seller chooses. Two seller plans: **Basic** (free, the seller and the winning dealer coordinate handover, payment and a final recheck directly — the dealer may renegotiate at handover) and **Easy Sell** (€79 one-time, mantras issues a certified technical report, all bids become binding, payment and transfer are secured end-to-end, and we pick the vehicle up from the seller's location for free).

## What it is

- **Category:** two-sided online marketplace for used vehicles, C2B (consumer selling to business)
- **Mechanism:** sealed-bid auction, single round, 15-day window
- **Audience A — Professional dealers:** vetted used-car businesses (tax ID / ΑΦΜ, ΓΕΜΗ registration, ΚΑΔ activity code, operating license) looking for a curated stock pipeline without speculative drives or bidding wars
- **Audience B — Private sellers:** owners of vehicles built 2005 or later in Attica or (later) Thessaloniki, who want to avoid haggling, tire-kickers, and dealer lowball visits
- **Launch:** summer 2026 in Athens; Thessaloniki shortly after
- **Language at launch:** Greek

## Dealer value proposition (`/merchant`)

- **Curated, not classifieds.** Sellers who choose mantras opt into a structured process. Easy Sell-tier listings ship with a certified technical report visible to dealers before they bid.
- **Sealed-bid, single round.** A dealer submits one binding bid over a fifteen-day window without seeing other dealers' bids. No auto-bidders, no bidding wars, no four-hour drives for a vehicle that isn't worth it.
- **Logistics handled.** On-site recheck, paperwork, and managed delivery to the dealer's lot. Bank transfer within three days. Total cycle 7–14 days from win to vehicle on the lot.
- **Founding pricing.** First 30 dealers onboard with no registration fee for all of 2026.

## Dealer flow (3 steps)

1. **Find.** Live dashboard of active auctions, filterable by make, model, year, region. Technical report visible before bidding.
2. **Bid.** A single sealed binding bid. Dealers can raise their bid until close but not lower it; they never see other dealers' bids.
3. **Receive.** On-site recheck, seller hand-over, and transport to the dealer's lot — 7–14 days from win.

## Seller value proposition (`/seller`)

- **100% online.** Upload from your sofa; no dealer visits, no test drives at home.
- **Secured transfer (Easy Sell).** mantras handles paperwork and payment verification; the seller is paid before the vehicle changes hands. In Basic, the seller coordinates these steps directly with the dealer.
- **Free pickup (Easy Sell).** A mantras technician collects the vehicle from the seller's location at handover.

## Seller flow (3 steps)

1. **Upload.** Vehicle details + photos in about five minutes. No public classifieds listing.
2. **Receive offers.** Sealed bids from vetted dealers for fifteen days. No dealer sees other dealers' offers.
3. **Choose.** Accept the best bid or walk away. No obligation, no penalty. The seller can also delete their vehicle at any time.

## Plans and pricing

- **Dealer — Founding (Free).** First 30 dealers, all of 2026. After that, pricing tiers based on volume.
- **Seller — Basic — €0 per listing.** Upload, receive sealed bids, choose the best one. No fee, no commission. On acceptance, the seller and dealer coordinate communication and handover directly. The dealer retains the right to renegotiate the offer at handover after a physical recheck.
- **Seller — Easy Sell — €79 one-time per listing.** Everything in Basic plus: certified technical report on the vehicle (which the seller may also use outside the platform, and which typically attracts up to ~15% higher offers); all dealer bids become binding (no renegotiation at handover); end-to-end payment and transfer secured by mantras; free pickup of the vehicle from the seller's location; 100% online process.

## Key differentiators

- **Sealed-bid format** removes back-and-forth haggling and lowball visits. Dealers offer their true price the first time.
- **Vetted dealer pool.** Only verified, licensed dealers can bid. No private buyers, no intermediaries, no public listing.
- **Easy Sell binding bids.** Unlike Basic, Easy Sell bids are non-negotiable at handover — what the seller accepts is what they receive.
- **Optional full-service Easy Sell** (technical report + free pickup + secured payment) eliminates the trust gap in private-to-dealer car sales.

## Geography and timing

- **Launch city:** Athens (Attica metro) — summer 2026
- **Next city:** Thessaloniki — shortly after Athens
- **Vehicle eligibility:** manufacture year 2005 or later
- **Timezone:** Europe/Athens
- **Pre-launch:** lead capture is live now on both `/merchant` and `/seller`
- **Planned expansion:** driven by waitlist density; no fixed date for other regions

## FAQ (for quick lookup)

**Q: How much does it cost to register as a dealer?** A: €0 for the first 30 founding dealers — for all of 2026. Pricing thereafter is volume-based.

**Q: What does a private seller pay?** A: Basic is €0 — no fee, no commission. Easy Sell is €79 one-time per listing.

**Q: How long is the auction?** A: 15 calendar days. Single round, sealed bids. Dealers can raise but not lower a bid until close.

**Q: What if no offer satisfies the seller?** A: No obligation. The seller can let the 15-day period elapse, or delete the listing at any time. No fee.

**Q: How is the vehicle delivered?** A: In Basic, the seller delivers the vehicle to the winning dealer's lot in coordination with the dealer. In Easy Sell, a mantras technician picks up the vehicle from the seller's location and the seller is paid at that moment.

**Q: How is payment secured?** A: In Basic, the seller and dealer coordinate payment directly; the dealer can renegotiate the offer at handover after a physical recheck. In Easy Sell, mantras secures the payment and the transfer end-to-end, and the original bid is binding for the dealer.

**Q: Who sees the seller's vehicle?** A: Only verified, licensed dealers. Not private buyers, not intermediaries, no public listing.

**Q: What dealer onboarding is required?** A: Company info (name, ΑΦΜ, ΔΟΥ, address) plus operating license, ΓΕΜΗ registration, ΚΑΔ activity code, and identity documents. Approval usually within two business days.

**Q: What happens if a dealer wins but does not pay?** A: 3-day window for bank transfer with proof upload. 1st offence: 7-day suspension. 2nd: 30-day. 3rd: permanent ban.

**Q: When does mantras.gr launch?** A: Summer 2026 in Athens; Thessaloniki shortly after. Waitlist signups are accepted now.

**Q: What cars are accepted?** A: Vehicles built 2005 or later at launch.

**Q: What if I am outside Athens?** A: Join the waitlist; the platform will expand to additional regions starting with Thessaloniki.

## Structured facts

- Platform type: two-sided online auction marketplace
- Transaction direction: C2B (consumer to business)
- Auction format: sealed-bid, single-round, 15-day window
- Currency: EUR (€)
- Dealer founding plan: €0 (first 30 dealers, full year 2026)
- Seller Basic plan: €0 (no fee, no commission, dealer may renegotiate at handover)
- Seller Easy Sell plan: €79 one-time (technical report, binding bids, secured payment, free pickup, 100% online)
- Minimum vehicle year: 2005
- Launch city: Athens, summer 2026
- Next city: Thessaloniki, shortly after Athens
- Dealer onboarding: ΑΦΜ, ΓΕΜΗ, ΚΑΔ, operating license — approval ≤2 business days
- Dealer payment after win: bank transfer within 3 days
- Dealer non-payment penalties: 7-day suspension → 30-day → permanent ban
- Dealer post-win cycle: 7–14 days from win to vehicle on lot

## Links

- Chooser / homepage: https://mantras.gr/
- Dealer landing: https://mantras.gr/merchant
- Seller landing: https://mantras.gr/seller
- Force-show chooser: https://mantras.gr/?choose=1
- Sitemap: https://mantras.gr/sitemap.xml
- Contact: hello@mantras.gr

## Brand

- Name: mantras (stylised as "mantras.gr")
- Meaning: colloquial Greek for used-car dealerships ("μάντρα" = yard)
- **Dealer-page H1 / tagline:** "Ο καλύτερος συνεργάτης σου." (English: "Your best partner.")
- **Seller-page H1 / tagline:** "Πούλα το με 1 click." (English: "Sell it with 1 click.")
- Supporting lines: "Η ν.1 λύση για ανανέωση στόλου, με αυτοκίνητα ιδιωτών." / "Άμεσα, χωρίς κόπο, στην καλύτερη τιμή."
- Archetype: The Everyperson × The Jester — accessible, friendly, playful, confident.
- Tone: casual, tu-form, short sentences, Greek-first with occasional English ("dealer", "stock", "bid", "1 click", "founding", "online").
- Primary colours: Digital Blue #1478FA, Dynamic Orange #F57A2C
- Neutrals: Almost Black #1F1F1F, Almost White #F4F1EA, Elephant Grey #6E6A5F
- Wordmark display font: Gebuk (rounded, custom, Latin-only)
- Greek display font: Comfortaa (Google Fonts, rounded, Greek-supporting companion)
- Body font: Manrope · Data/numerics: JetBrains Mono
- Locale: el-GR (Greek)